Mayonis

Design Thinking

Design thinking is a solution-based approach to solve problems which seeks to deep understand the target users, challenge assumptions, redefines problems and create innovative solution to prototype and test.

Creative process that help all business challenges for solution whether the problem is complication or simple. Beneficial to develop useful product and service where end users as the center of the process.

Process

of Design Thinkg
1

EMPATHIZE

Identify a driving question that inspires others to search for creative solutions.

2

DEFINE

Inspire new thinking by discovering what people really need.

3

IDEATE

Push past obvious solution to get to breakthrough ideas.

4

PROTOTYPE

Make ideas tangible so the product team can learn from it.

5

TEST

Test to learn, refine ideas by gathering feedback and experimenting forward.

EMPATHIZE

Identify a driving question that inspires others to search for creative solutions.

  • Where do we start with the digital innovation
  • How do we get the digital stack ahead
  • Who are our target users or customers
  • What are their challenges to be digital first

DEFINE

Inspire new thinking by discovering what people really need.

  • Think big to uncover new possibilities
  • Research into industries and trends
  • Conduct interviews or on-site observations
  • Discover customer pain points and user experience

IDEATE

Push past obvious solution to get to breakthrough ideas.

  • Reimagine possibilities
  • Every idea is a good idea
  • Don’t let budget, policies or technological boundaries constraint you
  • If the solution or idea is already in the market, don’t discount it
  • Storyboard your ideas

PROTOTYPE

Make ideas tangible so the product team can learn from it.

  • Map feature set to address identified pain points
  • Prioritise MUST HAVE features
  • Form cross-disciplinary product team
  • Build and ship scaled-down version for testing

TEST

Test to learn, refine ideas by gathering feedback and experimenting forward.

  • Feedback channel is a MUST HAVE for prototypes
  • Data is your best friend
  • Value realisation
  • Ship it to customers hands